Imagine taking control over your tee sheet.
Imagine enjoying your work.
Imagine sleeping in once in a while.
Imagine financial freedom.The business of golf is hard… but with great marketing it doesn’t have to be.
We want to show you some simple strategies that will change the way you think about the business of golf, your golf course, and your personal life.If you are like most golf course operators, you are too busy putting out fires to consider investing more of your time and money into marketing.But you know that marketing is essential to success.It drives new prospects, creates awareness about your brand, and enables you to control the outcome of your tee sheet.Great marketing is how the average operator can command above-average results.Great results = great profit.Great profit = great equity.Great equity + great profit = great lifestyle.
Our mission is to help you double sales within 12 months.
We Have a 3-Step Process
The prescription is like a blueprint. It will tell you exactly what you need to be working on each day in order to achieve the best results with the least amount of effort.
You can use this blueprint whether or not you hire us…
it is our best effort to help you achieve your marketing goal.We consider ourselves your partner.We are going to start with low hanging fruit.We will help you discover opportunities in your business that will help you achieve more profit in less time, with fewer resources.
We charge $97 for the initial consultation and the resulting prescription.
We are not just good sales people. Our goal with this discovery call is to identify your greatest areas of strength and weakness, not to sell you something. Our consultation will be informative and valuable in and of itself.
We put ourselves in your shoes. If we were meeting someone for the first time, we wouldn’t be thrilled about writing a big check. But taking a risk of $97 is feasible. We are not trying to make a profit, we want to show you what we are capable of.
Yes! If you feel that your discovery call & prescription were not as valuable as we make it sound, we will reimburse your $97 and write you an additional check for $100 for wasting your time.
Marketing is unlimited… online, offline, free, paid, video, audio, text, graphics, etc.
With all of those options, it is hard to decide what is the best route.
So what is the solution?
We look at all options, make a determination together, and create the campaign.
After repeating this process a dozen times, you end up with 1 outliar. This is the campaign that “feeds” the market.
The taxi companies could have created Uber.
But they were happy as-is.
What they didn’t see was the demand that Uber saw.
People wanted more control.
The taxi cabs were unreliable. They said the cabbie will be there in 30 minutes, and 60 minutes later… still waiting.
Uber solved that problem.
They tapped into demand that already existed.
But even though the taxi cab companies made a big mistake, they are still in business.
There is demand for them in the city, at the airports, and in situations where someone can expect a cabbie in the moment.
How does this relate to golf course marketing?
Uber is not actually competing with taxi cabs.
They provide a different service to the same market.
Just like you should be doing.
You should be speaking to a specific type of customer in your marketing.
You should not be relying on discount tee time services nor on doing the same marketing strategies other golf courses are doing.
You should be taking the lead.
You should be re-inventing your course.
You should have no competition.
How do you find out what the demand is in your market?
You have to create a marketing funnel to find out what gets people to buy.
But who has $10,000 to spend on a funnel?
And worse yet…
Who has $120,000 to spend on a dozen of them?
So we have to get crafty.
We have to use proven methods that have worked for others.
There are 3 stages to a profitable marketing funnel…
Top Digital Marketing companies like Infusionsoft, Shopify and Digital Marketer are preaching that style of marketing funnel to their customers.
Because it works.
It takes a stranger and turns them into a loyal client.
It’s the “cool” way to do it.
It’s the way that us consumers like to be treated.
We want to “try it before we buy it”.
We fantasize about finding vendors who will do what they say, but we have a hard time finding them.
This process brings them what they want. It enters the conversation in their mind. It gives words to the thoughts they are having.
It’s a predictable selling system.
You now have the power to predict your success.
You can create a selling process in advance which guides your prospects through a journey that satisfies their needs & desires, while providing you with a handsome profit.
But like anything good in life, it comes at a cost.
A cost that your competition is not likely to accept (which is a big opportunity in and of itself).
That cost is experimentation.
If you find yourself saying “I don’t have the time, the money, nor the energy for experimentation… I need answers… I need solutions… I need a quick fix”…
You have just uncovered the problem.
With all due respect, the problem is you.
The leader of the golf course is the leader of failure or success.
Big decisions go through you.
You have the power to say “yes, we need to make a change” or “no, we need to close shop”.
But sitting idley by is not going to help.
It’s not going to help you, your family, your employees nor your market.
If you get back to the basics of serving, you can enjoy your life, your career, and your market.
The companies who make it (long term) are the ones who innovate.
But innovation is expensive.
It takes money, time, energy, and risk.
If you innovation makes you cringe, then what you need is profit
Your first step should be to devise 1 campaign which all but ensures your success.
This may not be a game changing campaign… but this may be the start of a game changing business.
You take half the profits from new campaign #1 and begin new campaign #2. Then re-invest half of the profits from both campaigns into new campaign #3. Then keep repeating and watch it snowball.
Once the holes on your broken ship are plugged, and you are sure that your ship is stronger than ever…. then you are ready to build a new engine.
But most entrepreneurs start with the engine.
And that is a BIG mistake because the ship can’t handle the horsepower.
If you make a broken ship go faster, it falls apart.
If you plug the holes, at least you can oar.
And once the holes are plugged, the world is your oyster.
You can scale up, you can scale down, you can sell, you can spend more time with customers, you can spend more time with family… it’s your choice.
We start by identifying where you are strong and where you are weak so that we can point out areas of opportunity.
Then we work with you to achieve 1 goal at a time.
When your business is fixed and it can handle more scale, then we will get in to innovation.
Depending on you current situation, this could take anywhere from a few months to a few years.